Brief: Create a custom, limited-edition beer in collaboration with A24 to honor the reopening of the historic Cherry Lane Theatre.

Name: Playhouse Pilsner

Style: Session pilsner

ABV: 3.5%

Tagline: Light on the drama, heavy on the refreshment.

Back of Pack Copy: For over a century, Cherry Lane Theatre has been a beacon of New York’s vibrant arts scene. As it enters a new chapter, we’re celebrating its legacy with a brew that’s as timeless as the stories it’s staged — clean, crisp, and subtly malty, it’ll keep you refreshed until the curtain falls.